A “synapse” is the scientific term for the specialized junction through which cells communicate within the central nervous system. The term “synaptic” is an adjective meaning of or relating to a synapse. We see this an analogy to our work providing protection and peace of mind. Our play on the term reflects our core beliefs of service & communication and the need for IQ (intelligence) to understand and leverage that service to create financial solutions.
Our logo represents our model in two approaches: