What is Synaptiq?

A “synapse” is the scientific term for the specialized junction through which cells communicate within the central nervous system.  The term “synaptic” is an adjective meaning of or relating to a synapse.  We see this an analogy to our work providing protection and peace of mind.  Our play on the term reflects our core beliefs of service & communication and the need for IQ (intelligence) to understand and leverage that service to create financial solutions.

 

Our logo represents our model in two approaches:

logofocus1
By looking at the entire symbol, our logo puts the focus on the customer, representing a person with arms out for service.
logofocus2
By looking at the two colored artifacts, our logo represents the communication passing through a synapse.

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